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DIGITAL MARKETING TRAINING  


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Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training
  •   100% career growth training
  •   Get trained by industry experts in the comfort of your home
  •   Course completion certificate
  •   Hands on experience coding with Digital Marketing
  •   Learn to create stunning applications
  •   Downloadable courseware

What is Digital Marketing?

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.Digital marketing is used to build and promote brands on the internet, across the devices and platforms to let their customers know about their product and services, and the value they are providing.
"XPERT INFOTECH provides Digital marketing training according to the current requirement of IT industry. "

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training
Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Digital marketing is the combination of SEO, SEM, Social media marketing, campaign and e-commerce marketing which used to gaind the audience and were you have to spend a part of amount for your business promotion whereas SEO is realted purely to searc terams bring your specifc keywords in top ranking following some on and off page technquies; mainly focuses on organic traffic.

Digital Marketing is marketing in the digital world (email, google and bing adwords, social media, mobile, content, affiliate etc). SEO is a part of your digital marketing strategy.


Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training "Digital Marketing is an concept,SEO is an activity."

Digital marketing is a general term for any the effort by a company to connect with customers through electronic technology, including email, social media, online customer communities, webinars and other video-based content.

Before going through Digital Marketing live project training candidate should have knowledge of given concepts listed below:

  • Strong Knowledge of Internet
  • Knowledge of HTML and CSS
  • Knowledge of Dreamweaver
  • Should have a good knowledge of any programming language( Like Java, PHP, Ruby, Python,.NET )

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training
Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Digital Marketing Training provided by Real-time iPhone Application Developer of our company, has more than 4-5 years of domain experience

  • We will provide real time project training with code explanation and implementation.
  • We offer regular, fast track and weekend training in Digital Marketing training.
  • Study material is provided with the course which consist of concepts, examples and real time examples.

After completion of 75% of course, student will go through Major Project Training, Live Project Training, Interview Preparation and Recruitment process in IT Industry.

Benefits of Courses

  • Digital Marketing Analyst
  • Digital Marketing Executive
  • Digital Marketing Manager


XPERT INFOTECH provide real time project training with code explanation and implementation. Our training modules are completely designed according to current IT market.

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Digital Marketing Training Syllabus

  • What is Internet Marketing?
  • Importance of Internet Marketing
  • Types of Internet Marketing Methods
  • Basics of Search engines and Directory
  • How the search engine works?
  • Google Search Engine Architecture
  • Search Engine Algorithms
  • Google Algorithm Updates
  • Page Rank Technology
  • Panda Update and its Importance
  • Latest Updates about Algorithms
  • Understanding the SERP
  • Using Search Operators
  • Google WebMasters Tools
  • Yahoo Site Explorer

  • Introduction to Keyword Research
  • Business Analysis
  • Corel Draw Interface
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Adwords Tool / Wordtracker / Search Insights / Suggest
  • Finding the good keywords
  • Localized Keywords Research
  • Language Based Keywords

  • Onsite Optimization Basics
  • Domain Names in SEO
  • Website Structure and Navigation
  • Creating Filenames in Site
  • Title Tag Optimization
  • Meta Tags Optimization
  • Copywriting and SEO Copywriting.
  • Header Optimization
  • Anchor Links Optimization
  • Snippets Creation
  • Iframes / Frames affect on SEO
  • Image Tag Optimization
  • Footer Optimization
  • Creating an txt, xml sitemaps
  • Sitemap Generation Tools
  • URL Rewrite Techniques
  • Using Robot.txt
  • Malware Removal Guidelines

  • Black Hat SEO techniques
  • Introduction to Offsite Optimization
  • Submission to search engines
  • Linking Building Methodology
  • Types of Linking Methods
  • Free Links / Paid Links
  • Directory Submissions for SEO

  • Website Position Analysis
  • Introducton to Google Analytics
  • Installing Google Analytics
  • Basics of Google Analytics
  • Visitors Reports
  • Geographic Reports
  • Traffic Sources Reports
  • Keywords Reports
  • Goals and Conversions
  • User Access and Reports Sharing

  • Stumble Upon
  • Delicious
  • Reditt
  • Fave It
  • E-buzz & More

  • Verifying Twitter Account
  • Facebook Profile Maintenance
  • Facebook landing page Creation
  • Google Buzz
  • Myspace Connections
  • Linked In Networking
  • Kaboodle (only for product based sites)

  • Video Optimization
  • Youtube
  • MetaCafe
  • AOL Videos

  • Blog Post Updating
  • Blog Marketing
  • Blog Commenting
  • Local Business Listing
  • Classifieds Posting
  • Forum Signatures and Commenting
  • Using Blogs for SEO
  • Blog Commenting
  • Writing a Press Release
  • Article Submissions
  • Video Submissions
  • Social Media Optimization
  • Social Networking Concepts
  • Social Bookmarking
  • RSS Feeds

  • Basics of Internet Marketing
  • Adwords Certification Exams
  • Benefits of Adwords compared to other Networks

  • Creating Adwords Account
  • Adwords Interface Tour
  • Adwords Dash Board
  • Billing in Adwords

  • Understanding purpose of Campaign
  • Account Limits in Adwords
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Automatic campaign optimization (Display Only)

  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Adwords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Automate Tool
  • Search Terms
  • Columns Customization
  • Alerts Setting
  • Filters

  • Ad Types in Adwords
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format
  • Ads Preview and Diagnosis

  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements
  • CPC Bidding and CPM Bidding
  • Manual Placements
  • Placement Tool
  • Contextual Targeting Tool
  • Setting a Video Campaign
  • Setting a Video Campaign
  • Audience Tab

  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product

  • Using Website Optimizer Tool
  • A/B Testing
  • Multi Variant Testing

  • Conversion Tracking
  • Dimensions Reports
  • Google Analytics Tools

  • User Access Levels
  • My Client Centre (MCC)

  • What is mobile SEO?
  • How to create mobile site?
  • Google-Mobile
  • Mobile Sitemap
  • Search criteria for different smart phones
  • Onsite Optimization Basics for moile
  • Website Structure and Navigation in mobile
  • Creating Filenames in Site
  • Title Tag Optimization
  • Meta Tags Optimization
  • Copywriting and SEO Copywriting.
  • Header Optimization
  • Anchor Links Optimization
  • Snippets Creation for mobile

Weekday Duration
  • Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training   8 Weeks : Monday to Friday (4 Days + 1 Day Week Off)
  • Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training   02 Hours : Practical Session per Day
  • Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training   50 Hours : Classroom Sessions
  • Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training   14 Hours : Project Sessions
  • Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training   Project    : Work on Multi-Projects
Weekend Duration
  • Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training   8 Weeks : Saturday and Sunday basis(2 Days/Week)
  • Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training   04 Hours : Practical Session per Day
  • Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training   50 Hours : Classroom Sessions
  • Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training   14 Hours : Project Sessions
  • Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training   Project    : Work on Multi-Projects

Major and Mini Projects Scenario under the guidance of our Well experienced Digital Marketing Expert

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Digital Marketing Project on Dividend Policy

To understand the importance of the dividend decision and their impact on the firm's capital budgeting decision. To know the various dividend policies followed by the firm. To understand the theoretical backdrop of the various divided theories. To compare the various theories of dividend with reference to their assumptions and conclusions.Dividend Decision A firm distributes all profits or retain them or distribute a portion and retain the balance with it. The decision depends upon the preference of the shareholders and investment opportunities available to the firm. Dividend Decision has a strong influence on the market prize of the share. So the dividend policy is to be determined in terms of its impact on shareholder's value. The optimum dividend policy is one which maximizes the value of shares and wealth of the shareholders.

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Customer Perception Digital Marketing Project

Customer Perception of the respondents towards Website is high; however a significant number of the respondents are dissatisfied with its services.Management personnel should maintain gracious relation with the customers. Knowledge of the employees should be improved in order to answer the customer's troubles. The layout of the Show room should be enhanced in order to move customers around the Show room. Improve modern looking equipment and features in showroom.The respondents are desirous of having online bill payment service for convenience as its saves their time, money and effort. The instruments being providing with billing service are being well received by the respondents.

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Digital Marketing Project on Organization Study

Objective of the study is to measure the effectiveness of communication prevailing in the organization. To analyze the interaction among various levels of management. To find out the satisfaction level of meetings organized in the organization. To analyze the scope for the improvement of existing system. To find out the effectiveness of periodical training provided for the employees regularly in the organization. The project work is not an exhaustive Analysis of the area and concentrate only preferable samples.

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Digital Marketing Project on Life Insurance

Objective of this Project to improvement in training regarding their job, incentives, promotional opportunities and chance for career growth. So, the company may consider these points in order to improve the satisfaction of the employees because the job satisfaction influences performance of their work. The company may also provide counseling service in order to reduce the mental stress of the employees, so that they work with more involvement. Employees should be properly recognized and importance should be given to them which are essential for increasing the level of employee satisfaction.

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Strategy implementation with Digital Marketing

Strategic implementation is regarded as a form of organizational learning wherein the threats and opportunities are studied to come up with new strategies in response to such threats and opportunities. This makes the organization to finetune its strategies according to the environmental factors which is a constant learning process.It is inferred from the above discussion that strategy implementation is a tough task for management as it is an art of making people to do the work in line with the strategy.So, only strategy implementation is regarded as a sort of expertise.

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Training Development & Marketing Project

To study the Training and Development process at Xpert Infotech, some research is to be made. Generally research means analyzing, collecting the data regarding the selected topic, editing the collected data and finally making a report in a formatted way regarding the selected topic. In order to collect the data some methodology is adopted for the study of Training and Development process at Xpert Infotech, which is given here. The Training Development & Marketing Related Student Project concentrates on the study of the concept Training and Development Process. The study has been conducted at Xpert Infotech.

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

JOB Scenario

  • After being hands-on in projects as well as Digital Marketing concepts students will go through interview preparation and recruitment process in IT Industry.
  • Xpert Infotech is 100% Job oriented with placements training Institute in Delhi NCR.
  • Xpert Infotech have dedicated placement teams at Noida, Delhi, Gurgaon.
  • Xpert Infotech have satisfactorily met the requirements of over 30 company, and they include some of the popular names such as Accenture, Sapient, Xperia Technologies Pvt. Ltd, Ajani Infotech Pvt Ltd, Silver Leaf, HyTech Professionals and many others.

Our expertise extends to guiding you through every step of your admission process: from the choice of Courses, to applying with discretion and guiding you through immigration procedures, Educational services, such as guidance and consultations.

EXPLORE MORE

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Updated with the Latest Technologies

  • Xpert Infotech strives to keep our students updated with the latest development technologies in the world of IT.
  • 30+ Courses: We provide solutions through a variety of training Courses Microsoft.net, PHP, CMS, Digital Marketing, Java, Oracle, Soft Skills and a lot more.
  • We take pride in our consistency in providing excellent service and facilities to our students.
  • Our faculty of experienced trainers are outstanding performers who bring about a positive difference in our students' career graphs.

30+ Company: We have satisfactorily met the requirements of over 30 company, and they include some of the popular names such as Accenture, Sapient, Xperia Technologies Pvt. Ltd, Ajani Infotech Pvt Ltd, Silver Leaf, HyTech Professionals and many others.

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Group Training OR Inhouse Training

Live Virtual Classroom or Online Classroom: With online classroom training, you have the option to attend the course remotely from your desktop via video conferencing. This format saves productivity challenges and decreases your time spent away from work or home.

Online Self-Learning: In this mode, you will receive the lecture videos and you can go through the course as per your convenience.

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Group Discounts

XPERT INFOTECH have group discount options for our training program in Oracle 11g DBA Development.

  • One student is free with Ten students.
  • Complimentary package of C, C++.
  • Free Study Material.
  • Free Demo Classes.

Eco-friendly Environment

We have extensive experience working with individuals and employees as they make successful work and life transitions and are dedicated to helping you make the changes you want in your work and your life.

XPERT INFOTECH group of professional give you group discount and Eco-friendly Environment.Our customer service representatives will be able to give you more details. Contact us using the form on the left of Contact us page on the Xpert Infotech website.

Professional and Dependable Consultant in India

On successful completion of the program the candidate would get a Certificate from XPERT INFOTECH and also could land with Job Opportunities in the XPERT INFOTECH, affiliates and group Companies. XPERT INFOTECH has a full-fledged Placements Team in place.

The Team is in touch with all our students completing the course on different technologies. On receiving recruitment request, the Team screens & shortlists candidates & sends them for tests/ interviews to the company.

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Personality Development

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Bright Career

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Exprienced Faculty

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Study Material

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Live Project

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Job Opportunities

Digital Marketing Training Institute Delhi, Noida, Digital Marketing Live Project Training

Our expertise extends to guiding you through every step

  • Anyone who wants to develop their career for Digital Marketing.
  • Anyone who hava knowledge of Web Development.
  • Anyone who wants improve accessibility by using the features of website Create a user interface.
  • Anyone who wants to Placed in IT Inustry.

Anyone who wants to develop their career for decision-making can pursue this training.This skills-intensive course is ideal for Digital Marketing, SEO, Web Application Developer Web Services Developer and recommendations.

Certification

On successful completion of the course, you will receive a Course Completion Certificate in Digital Marketing from Xpert Infotech with Credits on the basis of your performance.

Explain what is SEO?

Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.

How can categorize the digital marketing?

The digital marketing is categorized into two segments:

Inbound Marketing: This techniques takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.

Outbound Marketing: This segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums.

What is Google Adwords?

Google Adwords is the single most popular PPC advertising system in the world.It works on Pay per click model.
The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.

Explain what is PPC or Pay Per Click advertising?

Pay Per Click also known as Cost Per Click, is a technique used to direct traffic to websites. In this technique, advertisers pay the publisher ( website owner or host of the website) when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.

FAQs

Can I cancel my enrollment? Will I get a refund?

Kindly go through our Refund Policy for more details: http://www.xpertinfotech.in/refund

What payment options are available?

Payments can be made using any of the Visa Credit or Debit card, MasterCard, American Express, PayPal. You will be emailed a receipt after the payment is made.

I had like to learn more about this training program. Who should I contact?

Contact us using the form on the right of any page on the Xpert Infotech website. Our customer service representatives will be able to give you more details.

How will I get my course completion certificate from Xpert infotech?

Your course completion certificate will be sent to you once you meet these criteria:

  • Submit the projects per course requirements in Digital Marketing Training
  • Successfully meet the project evaluation criteria set by Xpert infotech experts

Is there a setup fee?

Kindly go through our fee structure for more details: http://www.xpertinfotech.in/feestructure